Emily went from 400k to 500k followers in 12 months
Emily had a substantial following however, she recognized that Pinterest held untapped potential for expanding her reach, driving blog traffic, and further solidifying her brand as the go-to resource for approachable, stylish design inspiration.
- Pinterest growth
- September 7, 2023
- stylebyemilyhenderson.com
The challenge
Emily Henderson, a renowned interior designer and popular design blogger, approached our agency a year ago looking to accelerate her already impressive organic Pinterest growth. At the time, Emily had a substantial following of 400,000 and averaged 8 million monthly views. However, she recognized that Pinterest held untapped potential for expanding her reach, driving blog traffic, and further solidifying her brand as the go-to resource for approachable, stylish design inspiration.
Objective
Our primary goals in working with Emily were to:
- Grow her Pinterest following to over 500,000 within 12 months
- Increase monthly viewers to 10 million+
- Drive even more referral traffic to stylebyemilyhenderson.com
- Boost engagement (repins, comments, clicks) on Emily’s pins
- Strengthen Emily’s position as a top influencer in the home decor space on Pinterest
The strategy
After analyzing Emily’s Pinterest presence, target audience, and top-performing content, we developed a comprehensive growth strategy:
- Refine Profile and Boards
While Emily’s profile and boards were already well-optimized, we made subtle tweaks to her keyword usage and board organization to better showcase her signature style and popular content categories like “Room Reveals”, “DIY Projects”, and “Styling Tips”. - Elevate Pin Design and Copy
Collaborating with Emily’s team, we refined her pin style to be even more eye-catching and click-worthy. We focused on creating a cohesive visual aesthetic and compelling, actionable titles that would stand out in feeds and drive traffic to her blog. - Optimize Pinning Frequency and Distribution
Using Tailwind, we fine-tuned Emily’s pinning schedule to maintain a steady cadence of 30-40 pins per day across her own boards and relevant group boards. This mix included a balance of fresh blog content and evergreen, high-performing pins. - Capitalize on Trends and Seasonal Content
Staying attuned to emerging Pinterest trends and seasonal interests, we ensured Emily’s content remained highly relevant and visible. Her annual “Trend Forecast” blog posts, in particular, garnered significant repins and drove a surge in website traffic. - Foster Community Engagement
To further enhance engagement and foster a sense of community, we diligently monitored comments on Emily’s pins and provided helpful, on-brand responses. We also encouraged fans to share their spaces using the #StyleByEmilyHenderson hashtag for a chance to be featured, sparking excitement and user-generated content.
The results
In the year since refining Emily Henderson’s Pinterest marketing strategy, we’ve seen remarkable growth and engagement:
Key takeaway
By building upon Emily’s strong foundation on Pinterest and implementing strategic optimizations, we’ve helped her expand her reach, drive meaningful blog traffic, and further cement her status as a design tastemaker.
Her success demonstrates the power of a fine-tuned Pinterest approach in achieving measurable results for interior design influencers.
This case study showcases how even successful Pinterest users like Emily Henderson can benefit from a data-driven, growth-oriented strategy.
By consistently delivering valuable, visually compelling content and engaging with her community, Emily has cultivated a thriving presence on the platform that inspires her audience and supports her business goals.